Corporate Branding

6 Costly Mistakes To Avoid When Buying A Domain Name

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Whether you own a small or large scale business, creating a website for your business is an essential step to marketing your products, services or brand online.Getting the right domain name has gone from being a nice thing to have to a must have, in fact it could be a major determinant to your marketing success.

A lot of people have made major mistakes when choosing a domain name for their brands or businesses and when they realize it, it becomes too expensive or impossible to make changes. These are 6 costly mistakes to avoid when choosing a domain name.

  1. Settling For First: After deciding to create a website, you visit mettadomain.net and type in a domain name. Available! Don’t purchase that name yet. Try other names, you could hit a domain name that suits the purpose of your business better and people would like.
  2. Thinking Small: So you own a small business, who says you’ll be small forever?. A lot of business have chosen names, built a really strong reputation and then they decide to expand but they already cornered themselves by choosing a really direct and straightforward domain name. For instance, you sell shoes and then you  name your website verashoes.com. What happens after one year when you decide to start selling other fashion products? Don’t think small.
  3. Similar to Another Business: You set up your website and in a week you start getting traffic, calls, mails, awesome right? You then find out your supposed clients called to inquire about another business that sounds like yours. Choose names that are unique so your customers don’t accidentally visit another website.
  4. Another Meaning: As nice as your domain name might sound to the ears, write it down and ask yourself these questions. Is it easy to spell? What meaning does it have in other languages? What Does it really mean?. I have made the mistake of ignoring this but lucky for me it didn’t cost me too much.
    Sometimes ago, I decided to develop a web application for managing twitter accounts. I chose a name “www.tweever.com” because it’s very close to twitter and you have to admit it really sounds nice. Here’s where I messed up, I didn’t check the meaning of the word tweever. I already designed a logo for it, only to find out later that the word tweever means someone who is retarded or stupid. It was funny to me because It wasn’t costly, some companies have spent a whole lot on branding only to find out a day before launch that their really treasured name means something else
  5. Wrong Domain Extensions: This might seem like something everybody should know but choosing the right domain extension determines to a large extent how your customers view your business. Don’t buy a .org domain name when your company is a commercial organization. Many tech blogs now use the .IO extension, don’t use it when your blog is an entertainment blog.
  6. Poor SEO targeting: Choosing the right domain name could determine how easy or hard search engines would optimize your website. Try, if possible to use a word that would give a customer an idea of what your website is all about. A website like megawears.com would normally rank higher in search engines when someone searches “wears” than a website like megatrends.com that offers the same services. This doesn’t mean you can’t rank higher than someone with a targeted domain name. You can visit centerpage.net for SEO and other digital marketing services.

There you have it, 6 costly mistakes to avoid when selecting a domain name.

Source : http://www.centerpage.net/2016/07/06/6-costly-mistakes-to-avoid-when-buying-a-domain-name/

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How To Become A Graphic Designer

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how to be a graphic designer

Focus on An Area of Graphic Design: Graphic design is a very broad field. Web development, advertising, animation are forms of graphics design and you have to choose which area you would love to specialize in because without focus, You have no direction.

 

Acquire the tools: At this point you should already know some of the tools you’ll be needing. To start, you’ll need a laptop (obviously!!) and a mouse for ease and comfort. If you use a mouse regularly, there’s no denying the fact that it’s extremely easier to use a laptop with a mouse than a Touchpad.

To showcase your creativity and how awesome you are through graphics you’ll need few software. You can start off with two major software, Corel Draw and Photoshop.

If you have the intention of designing logos, flyers, banners and the likes, The best choice will be to start with Corel Draw. There’s no limitation to what you can produce with Corel, It all depends on the creativity of the user.

So you don’t really like designing logos or banners, you’re more of a picture person. You have more love for editing and altering images, Photoshop is the software for you. Photoshop is also limitless when it comes to altering images.

 

Read Books / Watch Videos: The internet is a mine field of publications to help you start your career as a graphic designer. You could be a hard copy person, buy books that would teach you design fundamentals and practice as you read them.

So you hate reading and tend to memorize better when you see things in motion, welcome to the 21st century where we have YouTube. Tons of videos you can use are available online.

 

Study the Pros: You’re reading a magazine and you see a lovely graphic design, don’t say “awwwnnnn” and close the magazine. Take note of the design, try to recreate it, make it better, and add a touch of your style.

Expand your scope of design, check out fashion websites, music labels, and book stores even jewelry designs. Don’t limit yourself to the traditional “graphic design”.

Remember that old saying “Practice makes better”, graphic design isn’t an exception. Continue practicing and you’ll become an awesome graphic designer.

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The know how of branding

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Lisa, vampires are make-believe, like elves, gremlins, and Eskimos. We started out like Romeo and Juliet, but it ended up in tragedy. Attempted murder? Now honestly, what is that? Do they give a Nobel Prize for attempted chemistry? Get ready, skanks! It’s time for the truth train! Books are useless! I only ever read one book, “To Kill A Mockingbird,” and it gave me absolutely no insight on how to kill mockingbirds! Sure it taught me not to judge a man by the color of his skin…but what good does *that* do me?

Mofesola BabalolaThe know how of branding
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The corporate style rules

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Super squeaky bum time! You hit me with a cricket bat. You’ve swallowed a planet! You know how I sometimes have really brilliant ideas? Annihilate? No. No violence. I won’t stand for it. Not now, not ever, do you understand me?! I’m the Doctor, the Oncoming Storm – and you basically meant beat them in a football match, didn’t you?

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Branding a new website

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Cops, another community I’m not part of. You all right, Dexter? Like a sloth. I can do that. I’m a sociopath; there’s not much he can do for me. You’re a killer. I catch killers. I’m not the monster he wants me to be. So I’m neither man nor beast. I’m something new entirely. With my own set of rules. I’m Dexter. Boo.

I think he’s got a crush on you, Dex! I’ve lived in darkness a long time. Over the years my eyes adjusted until the dark became my world and I could see. He taught me a code. To survive. I feel like a jigsaw puzzle missing a piece. And I’m not even sure what the picture should be.

ayotundeBranding a new website
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